An Evaluation of the Effectiveness of Communication Strategies for Achieving Millennium Development Goals in Zambia

According to various reports by the UN and other organizations, Africa is facing big challenges in achieving world's anti-poverty Millennium Development Goals (MDGs). This prompted a study Muleba Matafwali (2010) which aimed at enhancing understanding that communication plays very critical role quest attain development Zambia. Key findings were Twenty-Five point Five percent (25.5%) of respondents indicated television radio documentaries most useful tool sources information on MDGs for them. Forty-Three Six (43.6%) community education should be intensified. A total 16.4% programmes prioritized an effort accelerate achievement MDGs. The also revealed MDG experts politicians make up 19.1% 18.2% respectively people who good 126 sampled study. In conclusion, noted all key players campaign making significant efforts reach wider public with message. However there was need these order population. recommended campaigners use more inexpensive methods such as folk media alongside conversional means radio.